Tilakjain
2 min readJun 1, 2021

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THEY MADE 310 MILLION DOLLAR IN JUST 24 HOURS BY SELLING GAMES?

Photo by Denise Jans on Unsplash

Was Scrolling through the new kill time feature by Instagram and watching them (reels) could notice the new swing to which the so-called influencers are moving like the GTA characters with a soundtrack by SAN ANDREAS RADIO EDIT I won't bore you by speaking about how the reels were (although they were boring ).

It was 1st May 2007 when peter Moore the head of EA sports take the plunge and announces the GTA IV by ROCKSTAR GAME in a manner no one ever anticipated peter pulled over his left arm selves to show the GTA 4 motif inked on his arm. something no one saw coming. It was not just the tattoo they couldn't see coming but the revenue they earned on the first day of release. Only the tattoo on his arm didn't bring them the booming revenue it was the Guerrilla marketing also graffiti, murals, and billboards went up in locations everywhere from New York to Milan. When GTA IV eventually hit the shelves on April 29, 2008, it moved six million copies in a week. They had sold 3.6 million copies on the 1st day which made them pile over 310 million revenue in 24 hours, gorilla marketing is one of the creative marketing strategies which always promises people's attention.

Are’nt the marketing speechless and creative.

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Tilakjain
Tilakjain

Written by Tilakjain

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